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The series stars John Lehr as a struggling New York City businessman who moves back to his hometown of Dayton, Ohio to take over the family supermarket following the death of his father. The show is set in the fictional supermarket known as Greens & Grains, located at 5th Street and Tiberius.

A detailed script is written for each episode outlining the overall story arc. However, this script is not shown to the actors; instead they are provided with a loose outline of the plot, often finding out about it as they film. All dialogue is improvised spontaneously by the actors on the set. A typical 22-minute episode will be edited-down from roughly 30 hours of raw improvised dialogue and scenes. John Lehr describes their production style as "similar to Spinal Tap."

The series is filmed in a real grocery store called "Jon's" in Reseda, California (formerly Vons), often with actual customers used as extras.

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