Reviews

• Topics: Adventures In Online Advertising

  A review of OpenX (formerly OpenAds)

  Our first foray into Ad Servers was to install the free, open source, ad server OpenX. The product is quite powerful and has a rather mature featureset - all significant wins. I'd recommend it for any small-medium size site with the wherewithall...

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  0 comments | loading | Review by bartSend a Compliment at 9:20 PDT, 5 September, 2008

News

• Topics: Adventures In Online Advertising

  CPM? CPA? CPC? WTF?

  Yeah, if you're going to wade into the deep end of online advertising, you need to know a few definitions.

  
  

  Cost Per Impression Ads (CPM) - Cost per mille (CPM), is a commonly used measurement in advertising. In Latin mille means thousand, therefore......

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  0 comments | loading | News by bartSend a Compliment at 9:20 PDT, 5 September, 2008

• Topics: Adventures In Online Advertising

  A bit of history - from the stone age of online advertising to the "future"

  Our online advertising evolution began, as it does for most sites, with Adsense. We signed up, plugged in the code and ran with it.

  
  

  Unhappy with our CPM's (Cost-per-1000 Impressions) we replaced some of our Adsense tags with CPX Interactive's tags,.........

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  0 comments | loading | News by bartSend a Compliment at 9:20 PDT, 5 September, 2008

• Topics: Adventures In Online Advertising

  Presenting - Adventures in Online Advertising

  

  SideReel launched just over a year ago. And in that time we've experimented with a number of ad serving solutions and ad networks, in the process we've learned a great deal. I've created this page as a place to share some of the lessons, best pr...

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  0 comments | loading | News by bartSend a Compliment at 9:20 PDT, 5 September, 2008

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