Adventures In Online Advertising

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CPM? CPA? CPC? WTF?

Yeah, if you're going to wade into the deep end of online advertising, you need to know a few definitions.

Cost Per Impression Ads (CPM) - Cost per mille (CPM), is a commonly used measurement in advertising. In Latin mille means thousand, therefore......

0 comments | News by bart Send a Compliment at 11:10 PDT, 2 June, 2008

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A bit of history - from the stone age of online advertising to the "future"

Our online advertising evolution began, as it does for most sites, with Adsense. We signed up, plugged in the code and ran with it.

Unhappy with our CPM's (Cost-per-1000 Impressions) we replaced some of our Adsense tags with CPX Interactive's tags,.........

0 comments | News by bart Send a Compliment at 10:47 PDT, 2 June, 2008

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Presenting - Adventures in Online Advertising

SideReel launched just over a year ago. And in that time we've experimented with a number of ad serving solutions and ad networks, in the process we've learned a great deal. I've created this page as a place to share some of the lessons, best pr...

0 comments | News by bart Send a Compliment at 10:19 PDT, 2 June, 2008

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CPM? CPA? CPC? WTF?

Yeah, if you're going to wade into the deep end of online advertising, you need to know a few definitions.

Cost Per Impression Ads (CPM) - Cost per mille (CPM), is a commonly used measurement in advertising. In Latin mille means thousand, therefore......
more
report inappropriate
0 comments | loading | News by bart Send a Compliment at 11:10 PDT, 2 June, 2008
Topics: Adventures In Online Advertising

A bit of history - from the stone age of online advertising to the "future"

Our online advertising evolution began, as it does for most sites, with Adsense. We signed up, plugged in the code and ran with it.

Unhappy with our CPM's (Cost-per-1000 Impressions) we replaced some of our Adsense tags with CPX Interactive's tags,.........
more
report inappropriate
0 comments | loading | News by bart Send a Compliment at 10:47 PDT, 2 June, 2008
Topics: Adventures In Online Advertising

Presenting - Adventures in Online Advertising

SideReel launched just over a year ago. And in that time we've experimented with a number of ad serving solutions and ad networks, in the process we've learned a great deal. I've created this page as a place to share some of the lessons, best pr...
more
report inappropriate
0 comments | loading | News by bart Send a Compliment at 10:19 PDT, 2 June, 2008

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Here at SideReel we've gotten pretty good at the online advertising game. We'll be using this page as a place to share and discuss some of our discoveries, thoughts and best practices...