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In the show, contestants with an idea for a restaurant concept will compete to realize their dream of launching a new chain.
The hopeful restaurateurs pitch their restaurant concepts to the investors and each serves an item from his menu; the investors choose 10 contestants to move forward.
NBC hasn't had much success with reality shows based around the opening of restaurants. First was 'The Restaurant,' the much-maligned reality show that followed chef Rocco DiSpirito as he opened a new More »