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The Business Insider (TBI) is a new business site with deep financial, entertainment, green tech and digital industry verticals. The flagship vertical, Silicon Alley Insider, launched on... More

The Business Insider (TBI) is a new business site with deep financial, entertainment, green tech and digital industry verticals. The flagship vertical, Silicon Alley Insider, launched on July 19, 2007, led by DoubleClick founders Dwight Merriman and Kevin Ryan and former top-ranked Wall Street analyst Henry Blodget.

"How To Optimize Your Unsold Ad Inventory"

Rajeev Goel, Co-Founder & CEO of PubMatic, discussing advertising revenue optimization.