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Each pair will have to brand a 'style' for their mother/daughter team via clothing and swimwear, create ways of expressing a point of view about issues in the world, and practice for the big pageant dance number. The prize package includes a $100,000 cash award, and tiaras. The show is a production of Fox Television Studios, with creator/executive producer Laurie Girion (Cheerleader Nation, Last Comic Standing 2).

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