Pre-release

Months before the show's television debut, Marvel had a screening of the first episode of the series at the San Diego Comic-Con. There was also a room where the public could meet, and talk with the Co-Producer Josh Fine and Head Writer Chris Yost among others involved in the production of the show. The trailer of the show was also released on Marvel's official website as well as numerous behind-the-scene and teaser trailers on the website in the weeks before the US television debut.

Theme song

Popular rock band Rooney recorded the theme song to the series. US residents can listen to it on the Nick Toons website here, while international residents can listen to it here. The song could be downloaded from the Teletoon website, provided one supplied the 'secret code'(tony) that came onscreen during the Canadian broadcast. The music video for the theme song features clips of Rooney singing, along with clips of Iron Man from the show. This includes him fighting Unicorn among other villains.

Animation style

The series is made primarily using Computer Generated Imagery, in a similar style to MTV's Spider-Man: The New Animated Series and Nicktoons Network's original series Skyland. The technique is similar to cel-shading (a common animation and videogame technique) and rotoscoping (such as in the film A Scanner Darkly), however the detail and resolution are lower.

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