Watch John From Cincinnati Online

The series will star Bruce Greenwood, Austin Nichols, Rebecca De Mornay, Luke Perry, Brian Van Holt, Dayton Callie, Jim Beaver, Garret Dillahunt, Willie Garson, Luis Guzmán, Emily Rose, and Ed O'Neill among others. Milch is an established name in television production; he created Deadwood and co-created NYPD Blue.

The series includes surfing sequences by well respected surfers Brock Little, Keala Kennelly, Dan Malloy (surfer), John-John Florence, Shane Beschen, and Herbie Fletcher.

The program deals with a strange young man of mysterious origin and the effect he has on a community and in particular a dysfunctional family of professional surfers.

HBO is currently running a subtle street promotion campaign using standard issue lost pet and for sale signs posted on phone poles in parts of Chicago and New York City to promote awareness of the name of the show and its main character John Monad.