Johnny Bravo, set in the fictional Aron City, tells the story of the boorish skirt-chasing eponymous character constantly searching for a woman willing to date him. Though he can be successful, something almost always goes wrong (Johnny either ends up getting pummeled by the girl of the week, or ends up the victim of one of the show's twists, or is left in strange predicaments). Johnny is described by the show's producers as "The quintessential self-absorbed guy who 'just doesn't get it.'"

Johnny is unemployed and lives with his mother, Bunny Bravo. In some episodes, however he is seen working as a janitor for his karate instructor, Master Hamma.

Johnny's name is mostly a throwback to an episode of the Brady Bunch, wherein Greg Brady wanted to be a rock star using the "hip" alias 'Johnny Bravo' and later, more episodes that consist of Greg become a womanizer and influenced by the trend of psychedelia. These episodes were some of the sitcom's most famous because of their laughable attempts to relate to the young audience, and most likely influenced the style of the Johnny Bravo cartoon.

In the original series, it was typical that the narrator said a line that he also repeated after Johnny fell into some absurd, insane perdicament, namely "(he's passing / going through / in) the zone, where normal things don't happen, very often." Another running gag of the series was Johnny's use of adverbs to describe things he liked (i.e. after drinking lemonade, he would say, "Mmm! Lemony!").

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