although the property was changed considerably from the darker-toned comic in order to make it more suitable for children. The show was in Saturday morning syndication from October 1, 1988 to September 23, 1989. Due to becoming an instant hit, the show was expanded to 5-days-a-week and aired weekday afternoons (in most markets) in syndication from September 25, 1989 to September 3, 1993. On September 8, 1990, it began its secondary run on CBS Saturday mornings and ran as a 60-minute block from 1990 to 1994 and a 30 minute block from then until November 2, 1996.

The show helped launch the characters into mainstream popularity and became one of the most popular animated series in television history. Breakfast cereals, plush toys, and all manner of products featuring the animated versions of the Turtles populated the market during the late-1980s and early 1990s, and a successful Archie Comics comic book based on the animated show instead of the original black-and-white comics was published throughout the 1990s.

At the time of its final episode, it was the longest running cartoon in American TV history. However this record was beaten two years later by The Simpsons.

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