Recession Raises Stakes for Return of Original Apprentice

After three years of playing host to rockers, actors, playmates, wrestlers and disgraced politicians, Donald Trump is going to focus on something much more serious: the recession. In the new season of The Apprentice, the 16 individuals competing to be Trump's new right-hand man have been hit hard by the economy. "The original Apprentice was in high-flying times where it was about earning more, making more. Now it's about survival. It's about people who really realize only one is getting that job with Trump," executive producer Mark Burnett said on a recent conference call. This season, the 10th in the Apprentice franchise, marks a return to the show's original concept. The ratings show the show badly needs a boost. The first season finale drew more than 28 million viewers in the spring 2004. Just 7.94 million tuned in for the Season 6 conclusion. Celebrity Apprentice has since taken over, most recently with Bret Michaels winning the title in May. To Read More Click here .

Sneak Peeks - The Apprentice Season 10

''While I enjoy watching celebrities get chewed out by Donald Trump on The Celebrity Apprentice, I'm more excited to see normal people compete on the show again - without the benefit of their famous friends. Season 10 of The Apprentice will be premiering on Thursday, September 16 and we have sneak peeks and a press release about the new season for you below. NBC, DONALD TRUMP AND MARK BURNETT INTRODUCE 16 CANDIDATES TO COMPETE ON NEW EDITION OF 'THE APPRENTICE,' PREMIERING SEPTEMBER 16 (9-11 P.M. ET). To Read More Click Here .

'The Apprentice': Donald Trump's very own stimulus package

The original-recipe "Apprentice" returns to NBC in the fall, but instead of featuring corporate sharks stabbing each other in the back, the show wants to have a somewhat more uplifting tone. Donald Trump and creator Mark Burnett have pulled their contestants from people who have lost their jobs in the recession and are framing the series as a way for the winner to climb back up the ladder. The tagline in the promo above -- which gives us our fist glimpse at some of the contestants -- is "There is nothing more American than a second chance." The show has also tweaked a few of its elements to reflect the tougher economic times. Rather than handing out lavish rewards to winning teams, Trump will now give victorious project managers face time with business leaders, with an eye toward giving candidates a leg up. The winner still gets a job with one of Trump's companies at a six-figure salary. "The Apprentice" will air at 10 p.m. ET Thursdays in the fall. Source & Video

NBC Reboots Original Apprentice

NBC is rehiring the original Apprentice, the network announced Wednesday. The non-celebrity version of the reality show from executive producers Mark Burnett and Donald Trump will return for a sixth season with a revised format. It will emphasize the country's economy by casting 14 contestants affected by the recession. The new cast will consist of people who have been laid off, are unhappy with their current career path or recently graduated with few possibilities. "The Apprentice is a proven brand, and we believe its return is more relevant than ever since it will provide new hope for many Americans struggling in this difficult job market," said Paul Telegdy, NBC's executive vice president of alternative programming. The Apprentice premiered in January 2004 and quickly became a hit for NBC. The series not only spawned Trump's catchphrase "You're fired!" but also made several of the show's contestants such as winner Bill Rancic (Giuliana & Bill) and Omarosa Manigault-Stallworth famous. "I am very excited to return to the original premise of The Apprentice," Trump said. "We've got to do something about the economy and this is a terrific way to provide jobs as well as business lessons along the way." The first season of The Apprentice averaged 20.70 million viewers in 2004 and attracted 28.05 million viewers for its first finale. The most recent installment of Celebrity Apprentice premiered Sunday to 8.3 million viewers and a 3.2 rating in the 18-to-49 demo. Open casting calls will be held across the nation for the new season but in the meantime, hopeful contestants are encouraged to e-mail No airdate has been announced. Are you excited for the return of The Apprentice? Source Here