Watch The Smurfs Online

In 1976, Stuart R. Ross, an American media and entertainment entrepreneur who saw the Smurfs while travelling in Belgium, entered into an agreement with Editions Dupuis and Peyo, acquiring North American and other rights to the characters. Subsequently, Ross launched the Smurfs in the United States in association with a California company, Wallace Berrie and Co., whose figurines, dolls and other Smurf merchandise became a hugely popular success. NBC television executive Fred Silverman's daughter had a Smurf doll of her own, and Silverman thought that a series based on the Smurfs might make a good addition to his Saturday-morning lineup.

The Smurfs secured their place in North American pop culture in 1981, when the Saturday-morning cartoon, The Smurfs, produced by Hanna-Barbera Productions in association with SEPP International S.A., ran on NBC from 1981 to 1990. The show became a major success for NBC, spawning spin-off television specials on an almost yearly basis. The Smurfs was nominated multiple times for Daytime Emmy awards, and won Outstanding Children's Entertainment Series in 1982–1983. The Smurfs television show enjoyed continued success until 1990, when, after a decade of success, NBC cancelled it due to decreasing ratings. The series currently airs in reruns on Boomerang, and 26 selected episodes were aired in DiC Entertainment's syndicated programming blocks. The series is still being shown regularly on many channels throughout the world. The cartoon was formerly distributed by Television Program Enterprises (the later name of Rysher Entertainment) and WorldVision Enterprises, Inc. by having some episodes with those company names. The cartoon is now distributed direct from Warner Bros. Television; Warner is owner of Hanna-Barbera. Some episodes are available through the online video service In2TV.

Warner Bros. has announced its tentative plans to start releasing the complete Smurfs Cartoon series on DVD in the United States in season box sets in 2007.

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