Tyler Perry Sharpens the Anchor with Meet the Browns and House of Payne

Networks' spring presentations to advertisers are scripted affairs. At TNT and TBS' announcements last week, known as "upfronts," stars major and minor walked onstage in a hall filled with advertising executives to deliver carefully worded talks about their shows. Almost all read from prompters. Until Tyler Perry took the stage. The playwright, filmmaker and actor spoke with no notes about his two series on TBS: Tyler Perry's House of Payne and Meet the Browns . (Both return to TBS Wednesday, May 27 at 9 pm and 10 pm, respectively.) Perry didn't need a script because he was explaining the story of his life. When he started putting on his plays in the 1990s - a decade he partially spent sleeping in his car in Atlanta - he played to audiences of about 30 people. "What I would do after a performance is just what I'm doing now: I would go out and talk to the audience and I would ask them to sign up for the mailing list and I would ask, 'Who's the oldest person here? Who's the youngest person here?' I don't do a whole lot of, you know, the research things. My research came from our stage," he told the advertisers, whose profession relies almost entirely on knowing their markets. "Largely," Perry continued, "African-American women were in the audience and what I found, as most men in this room know, is if you are married, the women bring the men and the children and everybody to everything. So I know and I knew then that I needed to focus on them." It worked. When Perry came off the road in 2006 to focus on movies, television, and opening his own production studio, his plays were playing to audiences of up to 30,000 a week. Three of the six films he has written and directed since that year have debuted at the top of the box office. And TBS repeatedly told advertisers that Meet the Browns and House of Payne are the two top shows so far this year among African-American audiences aged 18-49. (The movies and shows are distributed by Lionsgate, which owns "Audiences are starving for a show like House of Payne, and Meet the Browns," Perry told "To have someone paying attention to them, giving them what they want... images that look like themselves." The series, like all Perry productions, are branded with his name before the title. Perry is happy for now to own Wednesday nights on TBS, but may soon lend his name to something else. He's long wanted his own network, and says an announcement could come soon. "It's a standalone type of night, and as I grow it from House of Payne to Meet the Browns and spread out with more and more shows, who knows?" he said. "I'm working on anchoring my own network, but this is a great place to sharpen the anchor." Source Here

Sneak Peek of 'Tyler Perry's House of Payne' 5.13: A Grand Payne

TBS have released a sneak peek to " Tyler Perry's House of Payne " episode March 4. Janine's parents, Liz and Larry come to visit the new twins and as usual, they clash with everyone. Janine's relationship with her mother is soon tested. Also, Malik and Alex agree to go out on a date. But when their parents insist that they need supervision, Calvin and Mercedes are enlisted as their chaperons. The episode airs at 10/9c before episode "The Fugitive". The cast of "House of Payne" is enjoying the success of the show at 40th Annual NAACP Image Awards. At the February event to honor people of color in the entertainment field, the show earned four, Comedy Series, Actor for LaVan Davis, Supporting Actor for Lance Gross and Supporting Actress for Keshia Knight Pulliam. For Preview Click Here . Source here

TBS wants more 'Browns'

TBS has ordered an 70 additional episodes of Tyler Perry's sitcom Meet the Browns . The Tyler Perry's House of Payne spinoff received the enormous additional episode order after only 10 episodes on the network. "Browns" debuted in January and quickly became ad-supported cable's highest-rated comedy. Perry, along with co-producer Debmar-Mercury, negotiated a similar deal for "Payne." Launched in 2006, TBS ordered 10 episodes of "Payne," then an additional 90. "Tyler Perry and TBS have turned the traditional sitcom model on its head with hit comedies like 'Meet the Browns' and 'House of Payne,' " said Mort Marcus, co-president of Debmar-Mercury. "We couldn't have asked for better partners." Perry serves as owner, creator, executive producer and director of both series. Source