A&E has launched a new network branding campaign featuring their new tagline "Real Life. Drama."

Check out the details on the new campaign in their press release and video promo:

A&E Network Presents New Comprehensive Brand Positioning

Promo: A&E is Real Life. Drama.

Also, take a look at all your favorite A&E shows with newly branded posters now on their SideReel pages:

The Cleaner

Criss Angel Mindfreak

Gene Simmons Family Jewels

Dog the Bounty Hunter

Intervention

Paranormal State

The Two Coreys

Press release and assets courtesy of Electric Artists, Inc.