True Blood growing faster than The Sopranos

HBO execs are saying their freshman vampire series True Blood, also based on a series of novels, is developing an audience faster than The Sopranos, aka one of the most financially successful cable series in the history of TV. Michael Lombardo, HBO's chief of West Coast operations, says that The Sopranos' viewership numbers grew slowly. The big ratings jump didn't come until season two. But True Blood has fared better, with a 66 percent jump in Sunday night viewership since its premiere in September. Read more ...