Off Book is a web-only series from PBS Arts that expands the definition of art. Each episode will explore a cutting-edge... More

Off Book is a web-only series from PBS Arts that expands the definition of art. Each episode will explore a cutting-edge genre that invites you to engage with the artists and creative process.

"The Art of Film & TV Title Design"

April 18, 2012
The credits are often the first thing we see when we watch a great film or TV show, but the complexity and artistry of title design is rarely discussed. Creators of title sequences are tasked to invent concepts that evoke the core story and themes of the production, and to create a powerful visual experience that pulls the viewer into the film's world. In this episode we hear the stories of some of the most inventive people working in the field, including the creators of the iconic Mad Men sequence, the hilarious Zombieland opening and "rules" sequences, and the stirring end credits from Blue Valentine.