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Off Book is a web-only series from PBS Arts that expands the definition of art. Each episode will explore a cutting-edge... More

Off Book is a web-only series from PBS Arts that expands the definition of art. Each episode will explore a cutting-edge genre that invites you to engage with the artists and creative process.

"The Art of Logo Design"

July 12, 2012
Logos surround us in digital and physical space, but we rarely examine the thought and artistic thinking that goes into the design of these symbols. Utilizing a silent vocabulary of colors, shapes, and typography, logo designers give a visual identity to companies and organizations of all types. From cave painters to modern designers, artists throughout history have been reducing the complex down to simple ideas that communicate with the world.