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Off Book is a web-only series from PBS Arts that expands the definition of art. Each episode will explore a cutting-edge genre that invites you to engage with the artists and creative... More

Off Book is a web-only series from PBS Arts that expands the definition of art. Each episode will explore a cutting-edge genre that invites you to engage with the artists and creative process.

"The Effect of Color"

October 18, 2012
Color is one of the fundamental elements of our existence, and defines our world in such deep ways that its effects are nearly imperceptible. It intersects the worlds of art, psychology, culture, and more, creating meaning and influencing behavior every step of the way. Most fascinating are the choices we make, both subconsciously and consciously, to use color to impact each other and reflect our internal states. Whether in the micro-sense with the choice of an article of clothing, or the macro-sense where cultures on the whole embrace color trends at the scale of decades, color is a signifier of our motives and deepest feelings.