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Off Book is a web-only series from PBS Arts that expands the definition of art. Each episode will explore a cutting-edge genre that invites you to engage with the artists and creative... More

Off Book is a web-only series from PBS Arts that expands the definition of art. Each episode will explore a cutting-edge genre that invites you to engage with the artists and creative process.

"Typography"

August 3, 2011
http://www.pbs.org/arts Type is everywhere. Every print publication, website, movie, advertisement and public message involves the creation or selection of a fitting typeface. Online, a rich and artistic typographical culture exists, where typefaces are created and graphic design seeps in to every image. In episode 2 of Off Book, typeface designers Jonathan Hoefler and Tobias Frere-Jones outline the importance of selecting the right font to convey a particular feeling. Graphic designer Paula Scher talks about building identity in messaging, while Eddie Opara uses texture to create reaction. Infographic designers Julia Vakser and Deroy Peraza map complicated data sets into digestible imagery, mixing color, graphics and type. http://www.pbs.org/arts