Off Book is a web-only series from PBS Arts that expands the definition of art. Each episode will explore a cutting-edge... More

Off Book is a web-only series from PBS Arts that expands the definition of art. Each episode will explore a cutting-edge genre that invites you to engage with the artists and creative process.

"How To Be Creative"

October 3, 2013
Creativity has always been essential for our cultural growth, but there are still many misconceptions about this elusive process. Not the left-brain/right-brain binary that we've come to believe, being creative is considerably more complex, and requires a nuanced understanding of ourself and others. Being a powerful creative person involves letting go of preconceived notions of what an artist is, and discovering and inventing new processes that yield great ideas. Most importantly, creators must push forward, whether the light bulb illuminates or not.