Declaring itself as "America's Most Watched Network", CBS has launched a promo for its Fall 2009 line-up. A video is released to welcome the network's new series such as "Accidentally on Purpose", "NCIS: Los Angeles", "The Good Wife", "Three Rivers" and NBC-dumped "Medium".
The Fall promo is utilizing Black Eyed Peas' new single "I Gotta Feeling" which has the line "I gotta feeling that tonight's gonna be a good (good) night". The executive vice president of CBS Marketing Group, Ron Scalera, said previously that they wanted to achieve "a positive message" to lead their summerlong promotional campaign. "The Black Eyed Peas know how to make hits, and we know their music can help us make some hits of our own," Ron added.
The promotional effort was first aired by CBS during the Sunday, June 7 telecast of 63rd Annual Tony Awards, introducing also the network's new slogan "Only CBS".