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Wizards Casts Ratings Spell for Disney


Disney's Wizards of Waverly Place The Movie earned magical ratings this weekend, becoming the most-watched cable telecast of the year.


The movie pulled in 11.4 million viewers, 4 million of which were in the tween (9-to-14) demographic. The telecast ranks as the second-most-viewed original movie in the cable channel's history behind High School Musical 2.


This is the second big hit for Disney in as many months. The cable channel scored a big hit in July with its Wizards on Deck with Hannah Montana movie. The TV movie, a crossover of Disney's Wizards, Hannah Montana and Suite Life franchises, earned 9.3 million viewers.


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