Camp Rock Scores Big Ratings

From Variety:


"Disney Channel's Jonas Brothers movie Camp Rock debuted big Friday night, though it didn't match last year's record-setting "High School Musical 2."


"Camp Rock" averaged 8.9 million total viewers at 8-10 p.m. Friday, making it the network's No. 2 most-watched original movie ever behind "HSM 2," according to Fast National Ratings from Nielsen. "Rock" pulled in about half of that movie's audience (17.2 million) in its Aug. 17 premiere.


However, "Camp Rock" did outdo the original "HSM," which debuted in January 2006 to 7.7 million viewers, and other original movies like "Jump In!" which averaged 8.2 million in January 2007.


In the kid demos, "Camp Rock" drew 3.5 million kids 6-11 and 3.4 million tweens 9-14.


The movie made Disney Channel TV's most-watched network from 8-10 p.m. Friday in total viewers, topping runner-up CBS by more than 3 million viewers, as well as in the kid demos.

"Camp Rock" peaked in its final half-hour with 9.8 million viewers, growing by 1.9 million from beginning to end.


The movie airs again Saturday night on ABC and Sunday night on ABC Family and will be available at Disney.com Monday.


Source: hollywoodreporter.com

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