Comic Con 2010: Images and Info on the TRON: LEGACY Viral Event

One of the many charms of Comic-Con is the viral marketing. While films as far back as Spielberg’s 2001 opus, A.I. Artificial Intelligence have employed this technique, the advent of iPhone’s and web 2.0 technology has expanded these games from webrings to include real life citywide scavenger hunts. Possibly the best run and most exciting of which was at Comic-Con last year for Tron Legacy.

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