After three years of playing host to rockers, actors, playmates, wrestlers and disgraced politicians, Donald Trump is going to focus on something much more serious: the recession.
In the new season of The Apprentice, the 16 individuals competing to be Trump's new right-hand man have been hit hard by the economy.
"The original Apprentice was in high-flying times where it was about earning more, making more. Now it's about survival. It's about people who really realize only one is getting that job with Trump," executive producer Mark Burnett said on a recent conference call.
This season, the 10th in the Apprentice franchise, marks a return to the show's original concept. The ratings show the show badly needs a boost. The first season finale drew more than 28 million viewers in the spring 2004. Just 7.94 million tuned in for the Season 6 conclusion. Celebrity Apprentice has since taken over, most recently with Bret Michaels winning the title in May.
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