And so Avatar continues its rise and rise and rise, almost as if it were a Na 'vi warrior soaring high on the back of a great leonopteryx.
James Cameron's game-changing epic has just become the third biggest movie of all time, easing past Pirates Of The Caribbean: Dead Man's Chest.
That movie pulled in $1.066 billion by the end of its 154-day theatrical release cycle. Avatar, in only its nineteenth day, has $1.098 billion in the bank. And, sometime in the next 48 hours, it'll overtake The Lord Of The Rings: The Return Of The King's $1.191 billion haul to become the second biggest movie of all time.
After that, it's a long way to Titanic's $1.842 billion gross. But Avatar seems to be rewriting records and box office rules on an almost daily basis and, while it's still unlikely at this stage, only a fool would entirely discount its chances at this stage.
That Avatar gross, by the way, combines $367.5 million from its US run, and the whopping great international figure of $731.2 million. That's quite a chunk of change.
Keep checking back for more Avatar box office updates as Jim Cameron seeks to topple, erm, Jim Cameron from his box office perch.