Dell Computers has pulled its ads from MTV's Jersey Shore, making it the third sponsor the show has lost in as many weeks, TMZ reports.
The PC company will "block" its ads from appearing during future episodes of the show because it does not "condone or support ethnic bashing in any form," according to TMZ.
Earlier this month, Domino's and American Family Insurance both bailed on the series shortly after its premiere. The show, which follows eight hard-partying twentysomethings, sparked outrage from a slew of Italian-American groups, who are offended by the cast's use of the term "guido" and the show's depiction of Italian-Americans. UNICO, the largest Italian-American service organization in the U.S., has called for an advertising boycott.
It's not all bad news for the Shore crew. Two weeks ago, Beenverified.com, a Web site that does background checks, signed on as a new sponsor, and the show's ratings continue to rise.
Calls to Dell and MTV were not immediately returned.