NBC is investing on "Heroes" by delivering a groundbreaking new way of storytelling.
Announced on September 17 is the partnership between the network and Sprint where an original "Heroes" story will unfold on the multiple platforms of NBC.com and Sprint. This storyline will then go parallel with the on-air "Heroes".
Beginning September 28 and continuing for 10 consecutive weeks, the installments will be launched by a 30-second on-air scene tied directly to a "Heroes" storyline, which will direct fans to online, mobile and interactive gaming sites. Beside running parallel to the on-air narrative, it will also allow fans to discover more about the characters through their interaction with the online games, stories, clues and mobile content.
The 10-week run will revolve around a new element from the fourth season of "Heroes" which is about a mysterious traveling carnival recruiting people with extraordinary abilities for unknown reason. Three members of the cast will appear in the integrated storytelling.
"This an excellent example of how to engage fans of a show by leveraging the strength of the digital medium, and it's a model for how we'd like to continue to do business with our advertising partners," said Peter Naylor, Senior VP of NBC Universal.
"Heroes" itself will begin the fifth volume "Redemption" on Monday, September 21.