So Fox = So Retarded

Broadcasting & Cable writes, "Executives at the News Corp.-owned network plan to roll out a branding campaign this summer across the network and its affiliates, anchored by the slogan, “So Fox.” As in, so brash. So edgy. So Fox."

So retarded. Rupert must have dozed-off at the branding meeting when this slogan got approved. Congrats to competing networks.


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