Squid Girl's domination of the world continues at a squids pace on land
as you'd expect as she's not really getting anywhere. Unfortunately for
her plans, there's so many distractions along the way that it's easy for
her to forget her original goal. And while she's unhappy with what
mankind has done to the seas, she does have to admit that they have lots
of very shiny and attractive things up here. When she gets her first
paycheck of ten thousand yen, it's like a massive shopping potential
bonanza in front of her eyes. Watching her go from shop to shop to
figure out what she's looking for is very cute and amusing, especially
when she settles on food. And lots of it.
A lot of her time is spent with silly things that amuse only her, which is pretty plain when we see her spending the night in the shop and goofing around with all of the items there. Since she's not invited to a gathering at the house there, watching her rail against it from the beach in the darkness of night was particularly amusing. It adds to her cute rages she has but also points out how impotent she is in a lot of ways, a recurring theme to be sure. What she does accomplish is a beachhead into the house though and that's a significant step for her since she gets to experience more of a normal human life, which again pushes her into liking it more and more. Her plans for conquest continue at a squids pace.
Where her plans do took root though is on another beach where someone has come up with a fake Squid Girl as pure entertainment. Her time spent on the beach has caused quite an attraction since she first came out of the water so another beach restaurant owner has created his own version of her to draw customers. It's not a surprising twist when you think about it but it plays out with great fun as Squid Girl has a hard time separating it from reality and keeps seeing the things the fake one does as a version of herself, such as the head spinning around and so forth. It turns into a twisted little competition that's very amusing as it pits the two owners against each other but also shows Squid Girl some weird versions of herself that freaks her out on a regular basis.
Source Here: http://www.mania.com/squid-girl-episode-04_article_126139.html