THE CW STAGES MIDWEEK PEP RALLY,
SCORES BEST WEDNESDAY WITH WOMEN 18-34SINCE PREMIERE NIGHT
Freshman "Hellcats" Builds By Double Digits in Key Demos Versus Last Week;
Posts Best Performance in Over a Month in Target Demos
November 11, 2010 (Burbank, CA) – Against the Country Music Awards on ABC, The CW staged its own pep rally last night, posting its best Wednesday in women 18-34 (2.0/6) since premiere night (on 9/8/10), based on preliminary live plus same day Nielsen ratings for November 10, 2010. The CW also matched its second best Wednesday of the season in adults 18-34 (1.3/4).
The CW’s freshman drama HELLCATS soared to its best women 18-34 (1.7/5) and women 18-49 (1.3/3) ratings in five weeks (since 10/6/10) and best adult 18-34 (1.2/4) ratings in six weeks (9/29/10).
Compared to last week, HELLCATS improved by 31% in women 18-34, 30% in women 18-49 and 20% in adults 18-34.
AMERICA’S NEXT TOP MODEL was virtually on par with its performance last week, gaining a tenth in women 18-34 (2.2/7).
NOTE: This season, AMERICA’S NEXT TOP MODEL has improved on average by 28% in women 18-34 and 24% in adults 18-34 over its live plus same day ratings once live-plus seven data becomes available. HELLCATS gains on average an additional 20% in women 18-34 and 19% in adults 18-34 above these live plus same day deliveries once live plus seven day is included.