"The Rock" is like a rock when it comes to turning down endorsements. Dwayne Johnson can't be moved. He's already rejected a deal with Dunkin' Doughnuts -- they offered a ton of money just to name a doughnut after him. Johnson refused, even though he likes doughnuts. (That's impressive. We'd do it for free, just because it would be so cool to have your name on a doughnut.)
Obviously, to convince the Rock to shill for your product, you need to make a really compelling case. On 'The Tonight Show' (weeknights, 11:35PM ET on NBC), Jay Leno asked if anyone had made him a better offer.
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