Snooki, The Brand: Jersey Shore Star Strikes Licensing Deal

Snooki is about to get branded.

The Jersey Shore star, whose real name is Nicole Polizzi, has hired New York firm SRG Ventures to oversee the rollout of licensed Snooki products, the New York Post reports.

Snooki trademarks, like fuzzy slippers, flashy jewelry and giant sunglasses, will kick off the line, with denim, sportswear, lingerie, handbags, personal care, beauty products and home goods hopefully to follow, Stephen Goodman of SRG Ventures told the paper. (No word yet on a hair poof attachment.)

"Snooki has a passion for a lot of different products," Goodman said. "We're being very strategic and selective about who we partner with."

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