A&E'S "Beyond Scared Straight" Sets Network Record

The launch of A&E's new original series "Beyond Scared Straight" premiered Thursday night at 10PM ET/PT with a record-breaking 3.7milliontotal viewers and 2.2millionadults 18-49 and 2.1millionadults 25-54, making it the most-watched original series launch in the network's history among all key demos.

The 90-minute series premiere witnessed growth each half hour climbing from 3.4millionviewers at 10PM to 3.8millionat 10:30PM and finishing with 3.9millionviewers at 11:00PM. "Beyond Scared Straight" also grew from it's strong 9:00PM lead-in, a premiere episode of "The First 48" (2.7milliontotal viewers) by 32% in total viewers, 57% in adults 18-49 and 50% in adults 25-54. New episodes of "Beyond Scared Straight" air weekly Thursdays at 10:00PM ET/PT. An encore of the series premiere episode will air this Saturday at 8:00PM ET/PT. Read More...


http://www.thefutoncritic.com/ratings/2011/01/14/aandes-beyond-scared-straight-sets-network-record-228012/20110114aande01/

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