'B&B' Opts for Bold, New Opening

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On February 21, CBS will present a brand new opening for 'The Bold and the Beautiful,' something that's bold, beautiful and cutting edge. It's also only the third time the soap has revamped the credits.

'B&B' has always had a glamourous opening, showing off the great looking cast and emphasizing the soap's milieu, the L.A. fashion industry.

Dropping the 2004 opening was not an impulsive change, according to executive producer Bradley Bell. He told TV Guide, "Our current one has been running for six and a half years. It's beautiful and still works, but now we want to let viewers know that our show is all about experimenting, not only with our storytelling but with our image. We want to be known as a show that's thinking outside the box." Read More...

http://www.tvsquad.com/2011/02/20/soap-news-braun-in-livingston-out-on-days-and-more/

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