'The Celebrity Apprentice': In Camping World, Gary Busey is king

celebrity-apprentice-dionne-warwick-320.jpg

Was the competition stacked against the women on "The Celebrity Apprentice" when the teams had to market and brand Camping World, a one-stop shop for camping gear? No, we think they lost, because they never quite understood that when it comes to camping, the gear sells itself. Who wants to be out in the wild without the proper equipment? It's camping that needed to be sold, because that's the first hurdle - getting people to want to "rough it" in the first place. And then that they should go to Camping World for all their gear. And the women failed on both of those goals.The men won for selling the experience and having a superior branding display with John Rich on his guitar and Jose Canseco throwing the ball around with fans. All together, it hooked people in to the ideal vision of a camping experience.Things didn't always look picture perfect. The men had a disastrous first...


http://blog.zap2it.com/frominsidethebox/2011/03/the-celebrity-apprentice-in-camping-world-gary-busey-is-king.html

Comments

Want to comment on this? First, you must log in to your SideReel account!