Jessica Simpson to Be Celebrity Mentor in NBC’s FASHION STAR

NBC announced today that musician, entertainer and fashion designer Jessica Simpson will serve as a celebrity mentor on FASHION STAR. Hosted and executive produced by super-model Elle Macpherson, Fashion Star is a new reality competition series that will search for the next big brand in fashion. The series introduces an exciting new format twist, allowing viewers at home to buy the winning designs each week. The show will target real-time consumer feedback and interactivity, and will span all categories of fashion.

Fashion Star will give 14 unknown designers the chance to win a multi-million dollar contract. Each week, the show will present a fashion show, built around a weekly challenge that is designed to further develop and expand the designer’s brand. With top experts as their guides and mentors throughout the process, all the contestants will be put to the test in a variety of real-world scenarios to determine who has the vision and desire to build a fashion empire. Read More...

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