'The Big C': Showtime Launches Campaigns Supporting American Cancer Society

Showtime, which has found ratings and awards season success with its dark comedy about a woman diagnosed with cancer, has launched a multiplatform campaign to raise funds for the American Cancer Society.

Dubbed "C Yourself," the campaign encourages viewers to support the cable network’s Laura Linney starrer The Big C by uploading photos of themselves making a "C" with their hands, arms or props and uploading them thorough a Facebook application or by using Instagram and tagging images with #CYourself. Read More...



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