How many more of these superheroes can we take?
Repeated studies by psychologists and marketers have shown that, when confronted with a multiplicity of similar options in consumer products -- say, two dozen brands of yogurt or peanut butter -- people become overwhelmed and, rather than making a choice, do nothing.
That’s what’s going to happen with all these men-in-tights.
This weekend, it’s “Green Lantern,” which features a longtime stalwart of the D.C. Comics superhero stable. (“Lantern” is Warner Bros.’ attempt to get another comics franchise up and running alongside its durable duo, Superman and Batman.) Read More...