'Biggest Loser' Contestant Wins Battle With Weight Loss Companies

Jennifer Eisenbarth, a contestant on the third season of NBC's Biggest Loser has successfully stood up to about a dozen online marketers who used her success in losing more than 100 pounds to push weight loss products. The companies never got Eisenbarth's permission to user her name in promoting such products as acai berry supplements and colon cleansers, and on Wednesday, these companies agreed to a permanent injunction from infringing Eisenbarth's likeness.

It's no secret that reality television stars agree to give up many rights on how their names and images are used when signing contracts to appear on screen. And if there's ever a danger for a reality star to be overexploited, it might be on Biggest Loser, a cash cow for producers, earning an estimated $25 million per year in merchandising revenue and online enterprises. Plus, the weight loss miracle cures has always thrived as an industry.

But in 2009, Eisenbarth called a foul.



Want to comment on this? First, you must log in to your SideReel account!