The Bold and the Beautiful Gets a Fashion Makeover

The Bold and the Beautiful has finally been forced to call in the police — the fashion police! The 24-year-old CBS sudser, set against the world of haute couture, just won its third best soap Emmy in a row but, let's face it, the show has never been a mover and shaker when it comes to style. In fact, it's always seemed a bit behind the times. That's all changing thanks to Colleen Bell. The L.A. style maven and philanthropist — wed to B&B exec producer Brad Bell — holds the title of Director of Special Projects and is now in charge of giving the soap a major makeover.

"We really need to push the envelope," says Bell. "Brad and I would be watching the show together and I'd see what everyone was wearing and be really bothered by it. B&B should be a benchmark for fashion. People should be tuning in going, 'I can't wait to see what Hope wears today!' We want them saying, 'Did you see Steffy rocking those leather pants?' I saw a need and knew I could fill it. We're overhauling the entire wardrobe department and integrating the clothes, hair and makeup so that B&B is relevant and cool. Every character, including the men, is getting a distinct look." Read More...

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