'Supernatural': Does fan reaction impact the writing? Sera Gamble and Ben Edlund weigh in


"Supernatural" fans are amongst the most vocal on Zap2it, so when we had the opportunity to talk to executive producer Sera Gamble and consulting producer Ben Edlund at San Diego Comic-Con, we had to ask them about how fan reactions impact their storytelling process. "It's hard not to read it," Edlund says of the fans' online rants and raves. "You're in a dialog. It's an amazing thing that the internet gives you this chance of seeing what people think... so we definitely take it in." He says that just as fans respond to the material, he hopes that the material also responds to the fans. "Like any dialog, we're in that conversation. It gives us an indication of what viewer expectation is and that helps us play tension against viewer expectation. We want to scare people and surprise them and make them worried, so it tells us where the zeitgeist is moving so we can...



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