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Oxygen's 'Hair Battle Spectacular' Averages 874,000 Viewers in Season 2 Premiere

Oxygen’s fantasy hair competition series, “Hair Battle Spectacular” returned for a second season hair-raising debut delivering double digit growth in key demos A18-34 (+25% 331,000 vs. 265,000) and W18-34 (+14% 252,000 vs. 221,000) along with growth in A18-49 (+6% 488,000 vs. 460,000), W18-49 (+6% 385,000 vs. 363,000) and in total viewers (+1% 874,000 vs. 866,000). Oxygen’s hit “Bad Girls Club” continues to deliver week-over-week ratings growth to season highs: episode three, which also aired last night, was up +14% with A18-49 (902,000 vs. 790,000), +23% among W18-49 (664,000 vs. 540,000), +18% among W18-34 (494,000 vs. 420,000), +6% among A18-34 (665,000 vs. 629,000), and +4% on a total viewer basis (1,308,000 vs. 1,254,000). Oxygen was the #1 ranked cable network in the 9PM hour among W18-34, out-delivering CBS and NBC. Read More...


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