Style's "Tia & Tamera" Shatters New Records in Its Second Week
"Tia & Tamera" on Monday, August 15 at 9pm Ranks as Style's Second Most-Watched Telecast in the Network's History
Premiere of Second Episode and Encores on Monday Night Reached 2.2 Million Unique Viewers (P2+)
· The premiere of the second episode of the new Style series Tia & Tamera on Monday, August 15 at 9:00pm topped last week's strong debut, and ranked as the second most-watched telecast ever on the network, averaging 920,000 Total Viewers (behind only the Season 2 finale of Jerseylicious on 1/30/11). It also scored Style's highest delivery ever among Women 18-49 (524,000) and Women 18-34 (316,000). Versus last week's debut, the episode premiere was up +22% among Total Viewers, +47% among Women 18-49 and +56% among Women 18-34. The telecast scored a 1.03 HH rating, up +16% over last week's debut. Read More...