Was Kim Kardashian's Wedding Worth $1.5 Million?

People Magazine's eye-popping $1.5 million purchase of exclusive photo rights to Kim Kardashian's wedding to New Jersey Nets player Kris Humphries is being heralded as a success for the weekly publication in today’s downward sliding magazine market. But in order to make the pricey gamble pay off, the magazine had to get a little sneaky with its readers.

The Kardashian wedding issue, which hit newsstands Aug. 24, sold about 1.5 million copies, a 31 percent increase over the current sales average of 1.15 million. That's especially impressive, considering that the three previous covers -- featuring Angelina Jolie,Sandra Bullock and the Bachelorette -- all sold under the average. This comes during a hard time for the weekly, which experienced a 10.5 percent drop in newsstand sales to 1.2 million for the first half of 2011, causing the perennial No. 2 newsstand seller to fall behind both Cosmopolitan and Women’s World in sales according to the latest Audit Bureau of Circulation’s magazine figures. Read More...


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