Charlie Sheen Roast to Get Huge Marketing Push From Comedy Central

Comedy Central is pulling out all the stops when it comes to Charlie Sheen's upcoming roast.

The network is planning a big marketing push centered around the theme of Ozzy Osbourne's hit song "Crazy Train," including radio tie-ins, double-decker buses in New York and Los Angeles decorated with the "Crazy Train" theme and new TV spots that feature Sheen in train-conductor mode. In addition, the free morning daily AM New York will feature train tracks on its cover and two inside pages the day the roast airs, while train track-themed wallscapes will adorn two streets in New York's SoHo. Read More...


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