‘Contagion’ Director On Washing Your Hands

About twenty-five years ago there was a famous commercial by Faberge about passing on the details of this great shampoo from one person to another. The copy went something like "And they’ll tell two friends, and they’ll tell two friends, and so on and so on and so on." Wayne and Garth satirized it in "Wayne’s World" but at the end of the day, this was probably one of the earliest and best examples of how to go viral. Read More...


http://blogs.wsj.com/speakeasy/2011/09/08/contagion-director-on-washing-your-hands/?mod=WSJBlog

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