The CW did a little gambling with "Ringer" and the results weren't overwhelmingly successful, unless you think that an audience of 2.7 million viewers against zero scripted competition is likely going to hold up in Week 2, especially given reviews that I'll generously call "mixed." Read More...
TV Review: The CW's 'The Secret Circle'
Robert Browning, who observed "Ah, but a man's reach should exceed his grasp, or what's a heaven for?" would not have lasted very long running a broadcast television network.
Sure, it's easy to point to the huge risks that pay off hugely and change the fate of TV networks. A singing competition in which a British guy nobody has heard of insults the talentless? Airing in the summer? Crazy. A drama about plane crash survivors on an island with weird things in the woods? In the same season as you're airing a comedic soap opera narrated by a dead woman? Crazy.
But in most seasons and on most networks, "dice-rolling" usually takes a backseat to "managed risk." And this is even the case in circumstances where you'd think wild gambling might be the order of the day.