"Monday Night Football" Helps ESPN Win the Night in Key Male and Adult Demos
Last night's ESPN Monday Night Football telecast - a 24-6 New York Jets victory over the Miami Dolphins - helped ESPN win the night among all networks - broadcast or cable - in all key male and adult demos. The telecast averaged:
· 9.1 household coverage rating (7.8 U.S. rating)
· 8,950,000 households
· 12,062,000 viewers
· As it has each week this season, ESPN won the night among all networks in all key male demos, and also won in the adult demos
· MNF led all programs Monday night in the delivery of all key male demos and adults 18-34; finished second in adults 18-49 and 25-54
· The MNF telecast ranks as the ninth-largest audience on cable television in calendar year 2011 in households.