There's an earnestness to 'Once Upon a Time' (8PM ET Sunday, ABC) and while I find that quality winning, I can see how some people might be put off by not just the show's sincerity but its fanciful premise.
TV's finest dramas tend to feature modern (or modern-seeming) characters of ambiguous morality who often give in to their worst impulses. There's really not a Prince Charming in the bunch, but one of the leads of 'Once Upon a Time' is the actual Prince Charming. He's not what you'd call edgy.
In some ways, though, 'Once Upon a Time's' square-ish optimism is what sets it apart from everything else on television at the moment. Well, that, and the fact that half of it is set in a universe populated by fairy tale characters such as the Evil Queen, Snow White and Jiminy Cricket.
Toto, we're not in regular primetime any more. And that alone is reason to give this show a shot.