The Strategy Behind The Launch of Kiefer Sutherland's Touch

Viewers were touched last week by Kiefer Sutherland's new drama — but will viewers return on March 19 for the encore? Fox execs admit their launch strategy for Touch is a bit of a gamble, but they've been here before.

The Touch roll-out is similar to how Fox debuted Glee in 2009 — airing a sneak preview behind American Idol before waiting several months for a fall launch. (The gap between preview and premiere for Touch will not be nearly as long as the four-month gap for Glee.) Fox also struck gold this fall by offering sneak previews of New Girl on multiple online platforms several weeks before the show's proper launch.


Want to comment on this? First, you must log in to your SideReel account!