The Strategy Behind The Launch of Kiefer Sutherland's Touch

Viewers were touched last week by Kiefer Sutherland's new drama — but will viewers return on March 19 for the encore? Fox execs admit their launch strategy for Touch is a bit of a gamble, but they've been here before.

The Touch roll-out is similar to how Fox debuted Glee in 2009 — airing a sneak preview behind American Idol before waiting several months for a fall launch. (The gap between preview and premiere for Touch will not be nearly as long as the four-month gap for Glee.) Fox also struck gold this fall by offering sneak previews of New Girl on multiple online platforms several weeks before the show's proper launch.


http://www.tvguide.com/News/Strategy-Launch-Kiefer-1042647.aspx?rss=breakingnews

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